Infinite Path

Blogging is an activity carried out by many yet perfected by very few. The web is full of blogs which offer little value, useless information, and which exist solely to stroke the author’s inflated ego. However, occasionally you may be lucky enough to come across a real gem of a blog, one which offers you unique information and viewpoints, makes you think about a new topic in a completely new way, and ultimately excites you enough to make you talk about it either virtually or face-to-face. Many people think that writing a good and interesting blog is akin to understanding rocket science but this is not true. Stick to these simple guidelines and you will be giving yourself the best chance of blogging success:

• Make your opinion know: Nobody wants to read a blog where you sit on the fence concerning a controversial topic. Make your opinions clear and exaggerate them if necessary. Blogs are all about subjectivity and being controversial (without being offensive or disrespectful) is very important
• Write well consistently: Reading a clumsy blog with several spelling mistakes or grammatical errors can be an extremely painful experience. The level of authority imparted by your content will automatically decrease if you make just a few basic mistakes. If you have something important to say (and you really should if you are writing a blog), make sure you don’t undermine it by being careless with your style
• Keep it short and sweet: Your readers won’t bother trawling through several laborious introductory paragraphs to reach your interesting content. Keep each blog post short (with 250 words acting as a general guideline) and to the point. You can follow your blog post up with another if you want to make further points but make sure each one is compact, relevant, and cohesive.
• Involve your readers: Encourage feedback, comments, and debate on your blog. Nobody will respect you if you think that your viewpoint is infallible. If someone spends their time writing a comment and leaving feedback, make sure you do not ignore it. Their opinion deserves to be recognised, even if it does annoy you.
• Remember that frequency is key: If you want to become an authoritative, popular blogger, who is lucky enough to have an army of followers, regular posting is simply essential. Spending an hour of your time creating a controversial, interesting blog is pointless if you then lose the followers who loved your initial post by failing to write anything new for another two weeks. Remember that blog followers will build up certain expectations of your blogging activity. They will not only expect a certain viewpoint and writing style from you. They will also expect you to respect them enough to remain regular and reliable with regards to your posting.