Infinite Path

It would seem that Google and Apple are not allowed to be friends anymore. Eric Schmidt has resigned from Apple’s board of directors as a conflict of interest becomes very apparent.

Google and Apple are both technology companies who lead in their field. They are both very important in their industry and everyone watches their every move to see what they will do next.

The competition between the two companies is very visible. Google have announced the launch of their operating system and Apple are now starting to partner with companies who are creating similar products to those of Google.

Google and Apple are both innovating at the highest level, so it is probably only natural that an allegiance of this nature would come to a head eventually. However, is this now going to create a fiercer, and possibly bitter, rivalry between the two juggernauts? Google have the power to compete in any space they see as being even remotely relevant to their core business. They have more pull than Apple as things stand, but as has been seen with the immensely popular iphone, Apple has a lot to offer also.

Apple have become, in many ways, an iphone company over the last two years. On this basis, if the future is in the smaller – truly mobile – computer, it may be that Apple have put themselves in an extremely strong position. Google has not enjoyed the same success with its efforts in the personal phone market, and as such may be slightly worried that its relationship with Apple is effectively over.

If the iphone was to become the device synonymous with mobile computing and Apple uses its own operating system and internet browser within the main software of the phone, where does that leave the likes of Google and Microsoft?

Have Google lost out with the ending of this potentially very important relationship, or does Google have another trick up its sleeve?