Brand Building
Online Communities
Whenever a major news story breaks or the build-up to a big event starts hotting up, some people start a conversation with their friends or work colleagues or whoever they happen to be around at the time; other people might choose to ring a friend to discuss what’s going on.
A large and ever-increasing number of people, however, choose to start similar conversations and discussions in online forums and communities. It is these conversations occurring right now in online spaces that interest us at Infinite Path.
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Social Media
The importance of social media marketing to companies of all shapes and sizes is no longer a tightly guarded secret held and protected by the small number of organisations capable of paying for the services of a self-proclaimed ’social media expert’.
Increasingly over the past eighteen months, the newspapers have been filled with amusing stories of companies taken to task over a failure to interact directly with their target consumers in the online spaces that they naturally choose to inhabit.
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Online PR
In our opinion, there are several predominant features that define any successful online PR campaign. The first of these features is trust. Like it or not, the large majority of consumers do not trust the intentions of the companies that provide them with services and products.
This distrust has largely been created and fueled by the media and often has little foundation in reality but one thing’s for sure: it’s here to stay.
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